With Easter egg prices rising, many people are giving fewer gifts. This campaign positions Hershey’s bars as an affordable, shareable alternative, making it easy to include friends, coworkers, and family.

Because with a Barra Lover’s heart,
there’s always room for one more.

Hersheys_Dez2024_Fotos_Avós_150dpi.png
Hersheys_Dez2024_Fotos_Vizinho_150dpi_v2.png
Hersheys_Dez2024_Fotos_Familia_150dpi_v2.png
Hersheys_Dez2024_Fotos_Primo_150dpi_v2.png
Hersheys_Dez2024_Fotos_Tia_150dpi_v2.png
Screenshot 2026-03-09 at 12.45.43.png
Screenshot 2026-03-09 at 12.45.50.png

hershey's

coração de barra lover sempre cabe mais um

With the rising price of Easter eggs, many people are reducing the number of gifts they give during the holiday. The campaign taps into this scenario to position Hershey’s bars as the option for those who don’t want to leave anyone out.

More accessible and easy to share, Hershey’s bars make it possible to gift more people at Easter—friends, coworkers, and family. Because when you have a Barra Lover’s heart, there’s always room for one more.

2025

publicis

CCO
mauro ramalho

EXECUTIVE CREATIVE DIRECTOR
Luis Figueiredo

CREATIVE DIRECTOR
Rita Angeiras

creative team
Leo dimi
Carolina Weber
gustavo caldara

recognition

effie awards brasil

shortlist