coração de barra lover sempre cabe mais um

With the rising price of Easter eggs, many people are reducing the number of gifts they give during the holiday. The campaign taps into this scenario to position Hershey’s bars as the option for those who don’t want to leave anyone out.

More accessible and easy to share, Hershey’s bars make it possible to gift more people at Easter—friends, coworkers, and family. Because when you have a Barra Lover’s heart, there’s always room for one more.