CAROL W

creative art director
young lion br 2018

selected work 2014 –'26

currently at @publicis br

 
P&G
2023

breathable
sponsorship

coração de barra lover
sempre cabe mais um

viva bem do seu jeito

bora dividir
essa barra

a hora de ter novas ideias
é agora

prints

HERSHEY'S
2023
UNISINOS
2016

blood hunters

HERSHEY'S
2025

#pausa pro coffee

 
RED CROSS ARGENTINA
2014

fim do mundo

 
IGUATEMI
2018
selected prints soon

unmistakable
relief

 
NESTLÉ
2026

pet naming rights

P&G
2024
SKOL
2019
HERSHEY'S
2023

Firing the
Easter Bunny

soon
HERSHEY'S
2026
soon

brazilian art director

young lion 2018

brazilian art director young lion 2018

carolina
weber

creative ART DIRECTOR
based at porto alegre,
CURRENTLY WORKING
@PUBLICIS BR

  • publicis
    paim
    ogilvy & mather argentina
    escala
    matriz
    global

  • AMBEV
    P&G
    hershey's
    mondelez
    renner
    umbro
    iguatemi
    +

  • Young Lions Brazil Delegate  2018


    Clio Health
    2024 |     Silver | Creative use of media | P&G | Breathable Sponsorship


    The Brazilian Creative Club
    2024 | Silver | Promo and Direct | P&G | Breathable Sponsorship
    2024 | Bronze | PR | P&G | Breathable Sponsorship
    2024 | In Book | OOH | P&G | Breathable Sponsorship
    2024 | Shortlist | Branded Content | P&G | Breathable Sponsorship
    2024 | Shortlist | Creative use of Media | P&G | Breathable Sponsorship

    2023 | Shortlist illustration | hershey's | #Boradividiressabarra
    2023 | shortlist media | always | my fit


    Colunistas Brasil
    Gold | Unisinos | A hora de ter novas ideias é agora


    El Diente
    gold student | Argentinian Red Cross | Blood Hunters


    Colunistas Sul
    2x grand prix | Unisinos | A hora de ter novas ideias é agora
    2nd place | Art Director of the year

  • young lions

    2024 | final judge | Brazil | art direction and copywriting
    2021 | final judge | Brazil | art direction and copywriting
    2019-21 | preliminary judge | Brazil | art direction and copywriting.