CAROL W

creative art director
young lion br 2018

selected work 2014 –'26

currently at @publicis br

P&G
2023

breathable
sponsorship

coração de barra lover
sempre cabe mais um

viva bem do seu jeito

bora dividir
essa barra

a hora de ter novas ideias
é agora

prints

HERSHEY'S
2023
UNISINOS
2016

blood hunters

HERSHEY'S
2025

#pausa pro coffee

RED CROSS ARGENTINA
2014

fim do mundo

IGUATEMI
2018
selected prints soon

unmistakable
relief

DORFLEX OPELLA
2026

paid relief | na conta da dor

P&G
2024
SKOL
2019
HERSHEY'S
2023

Firing the
Easter Bunny

soon
HERSHEY'S
2026
NESTLÉ
2026

pet naming rights

brazilian art director

young lion 2018

brazilian art director young lion 2018

carol weber

creative ART DIRECTOR
based in porto alegre,
CURRENTLY WORKING
at PUBLICIS BR

recognition

Cannes Lions
Silver | Health and Wellness | Opella | Paid Relief - Na conta da Dor | 2026

Clio Health
Silver | Creative use of media | P&G | Breathable Sponsorship | 2024

The Brazilian Creative Club
Silver | Promo and Direct | P&G | Breathable Sponsorship | 2024
Bronze | PR | P&G | Breathable Sponsorship | 2024
In Book | OOH | P&G | Breathable Sponsorship | 2024
Shortlist | Branded Content | P&G | Breathable Sponsorship | 2024
Shortlist | Creative use of Media | P&G | Breathable Sponsorship | 2024

Shortlist | Illustration | hershey's | #Boradividiressabarra | 2023
Shortlist | Media | always | my fit | 2023

Young Lions Brazil Delegate  2018

Colunistas Brasil
Gold | Unisinos | A hora de ter novas ideias é agora

El Diente
gold | student | Argentinian Red Cross | Blood Hunter

Colunistas Sul
2x grand prix | Unisinos | A hora de ter novas ideias é agora
2nd place | Art Director of the year

jury

young lions

2024 | final judge | Brazil | art direction and copywriting
2021 | final judge | Brazil | art direction and copywriting
2019-21 | preliminary judge | Brazil | art direction and copywriting.

past

paim
ogilvy & mather argentina
escala
matriz
global

clients

AMBEV
P&G
nestlé
hershey's
opella
bdf
mondelez
renner
umbro
iguatemi
+