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BLOOD
HUNTERS

ARGENTINA's red cross, 2014

Only 1.5% of the Argentine population donates blood. 8% less than would be required.

People who get a tattoo cannot donate blood for a year. Rather than seeing this as an obstacle, we make it the solution.

brother escuela de creativos

CREATIVE DIRECTOR
Juan Rezzónico

ART DIRECTION
Carolina Weber, Felipe Martins

COPYWRITING
Carolina Weber, Felipe Martins

MOTION
Carolina Weber