One of Latin America’s largest mall chains, Iguatemi is known for elegance and simplicity.
To reflect a more inclusive image, we created
a campaign with a diverse cast, highlighting
the personal meaning of what we buy through
a clean, contemporary aesthetic.
iguatemi
live well your way
One of the biggest shopping mall chains in Latin America, Iguatemi is synonymous with elegance and simplicity.
To refresh its image for a more inclusive space, we created a campaign with a diverse casting showing the subjective benefits – as especial as – from products that we buy and what they mean to us with a simple, clean, and contemporary aesthetic.
2018
global
CREATIVE DIRECTOR
Juliano Faerman
Vinicius Marques
creative team
Ani Tondin
Carolina Weber
Lais Berbigier
FILM PRODUCER
Zepp. Filmes
FILM DIRECTOR
Fernanda Rotta