nestlé pet naming rights. rewarding the pet community
for the free advertising
they do for us.

Nestlé isn’t just in Brazilian homes. its brands are already there, living through pets who were named after them, becoming a kind of living media repeated daily with affection.

What marketing might call “earned media,” Nestlé saw as something more valuable: a bond that already existed. So the brand simply recognized it, turning years of spontaneous love into a small but meaningful social gesture.