OOH, integrated

time for new ideas

unisinos, 2016

Our challenge was to talk about the urgency to solve the world's problems. And for that we created, with the help of researchers and professors from Unisinos university, timers with countdowns, which showed the time remaining for major problems to happen or become even worse. OOH. Internet. Radio. TV.

All media were synchronized.

escala

CREATIVE DIRECTOR
Saulo Szinkaruk

ART DIRECTION
Carolina Weber

COPYWRITING
Cristina Carvalho, Saulo Szinkaruk

Screenshot 2023-06-06 at 14.15.03.png

radio spots

We created a content hub that further deepened the campaign's subjects, and showed new ideas in each area. This way, we raise the discussion of important issues and strengthen the position of Unisinos as a hub for innovation and research.

over 4MM IMPACTS

The brand recognition
generated by outdoor media grew

+ 600%

And we showed that everyone can be

part of the solution

The billboards reached over