Our challenge was to talk about
the urgency to solve the world's problems. And for that we created timers with countdowns of the time remaining for major problems to happen or become even worse.
OOH. Internet. Radio. TV.
All media were synchronized.
radio spots
We created a content hub that further deepened the campaign's subjects, and showed new ideas in each area. This way, we raise the discussion of important issues and strengthen the position of Unisinos as a hub for innovation and research.
over 4MM IMPACTS
The brand recognition
generated by outdoor media grew
+ 600%
And we showed that everyone can be
part of the solution
The billboards reached over
unisinos
time for new ideas
Our challenge was to talk about the urgency to solve the world's problems. And for that we created, with the help of researchers and professors from Unisinos university, timers with countdowns, which showed the time remaining for major problems to happen or become even worse. OOH. Internet. Radio. TV.
All media were synchronized.
2016
escala
CREATIVE DIRECTOR
Saulo Szinkaruk
ART DIRECTION
Carolina Weber
COPYWRITING
Cristina Carvalho
Saulo Szinkaruk
recognition
Prêmio Colunistas Brasil
GOLD | Outdoor
Prêmio Colunistas Sul
Grand Prix | Outdoor
Grand Prix | Integrated