Many football players around
the world have been seen applying Vicks VapoRub on their jerseys during matches to clear their airways to breathe better.
It was time to make it official.

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P&G

breathable sponsorship

Many football players around the world have been seen applying Vicks VapoRub on their jerseys during matches to clear their airways to breathe better. It was time to make it official.

2023

publicis

EXECUTIVE CREATIVE DIRECTOR
FABIO ASTOLPHO
Dani Ribeiro

CREATIVE DIRECTOR
Luti Nobre
Jairo anderson

ASSOCIATE CREATIVE DIRECTOR
isadora greiner
Luciana Lima

ART DIRECTION
Carolina Weber

COPYWRITING
Leo MilhomeM

recognition

Clio health

silver | Creative Use of Media

CCSP

PRATA | Ação Promocional ou de Marketing Direto | Pharma
BRONZE | PR
anuário | OOH
Shortlist | Branded Content
Shortlist | creative use of media

effie awards brasil

shortlist